Creative Director Carl Rashad Jaeger

The Big Idea of Carl's life is that moving images (film, TV and video), can create fundamental change.  He is currently at work on two films, "The Tao of Surfing" and "The Denver Girls". 

As the VP of Marketing and PR of the Penfolds Group,  Carl Rashad Jaeger helped to build the Australian category of wine in North America through his work with global brands such as Lindemans and Penfolds. Carl's work at Beringer Vineyards helped the brand grow to be number one in the profitable categories of Napa Valley Chardonnay and White Zinfandel.  At Robert Mondavi, Carl was selected to redesign all consumer facing media (web, video, print, packaging) for this global brand and succeeded in reiniogorating sales growth in every region. 

These global brands in the wine industry awakened his creative soul and he has helped businesses, charitable foundations, and television programs thrive. Early in his career Carl worked for Healthcom, a USAID funded project at work in more than 20 nations around the globe where he saw the power of radio and print media in saving the lives of children in developing nations. 

His work in television includes "Jane Pauley" NBC, "Great Outdoors" CW, "MoneyTrack" PBS, "Rachael Ray" CBS and more. 

He earned his MBA from the Tuck Business School at Dartmouth College and his BA from Georgetown University. 

Stories With Purpose

We are storytellers.  We take your big idea and bring it to the world.  It is our job to engage and enlighten your customers and constituents. We specialize in video production which achieves your marketing, public relations and sales objectives.  Whether it is to launch a product or service, raise funds, empower a distribution network, or put your big idea out into the world, we will collaborate with you to make sure that story is told.  

 Mixing light, sound and big ideas, presents strategic and creative challenges that keep us fully awake and achieving every day. 

We believe that every frame of your film or video is critical, and no cameras will roll until we clearly understand your objectives. 

When the cameras do roll, we will be ready.